The Attleborough North branch was a former Little Chef restaurant located on the northbound side of the A11 near Attleborough, Norfolk.
Address and Onsite Information[]
ADDRESS: A11 Northbound, Attleborough, Norfolk, NR17 2PU
ONSITE FACILITIES: Shell, Select (forecourt), Deli by Shell (forecourt), Costa Express (forecourt), Route 11 Kitchen
LITTLE CHEF NOW: Route 11 Kitchen
For more information, visit Motorway Services Online
History[]
The restaurant at Attleborough North first opened as a Happy Eater in the 1980s, on the northbound side of the A11 between Thetford and Norwich. It was built alongside a Shell filling station.
In 1986, Forte had acquired the Happy Eater brand and, by 1997, had converted a large majority of Happy Eater restaurants into Little Chefs. The Happy Eater at Attleborough North became a Little Chef in 1997. The restaurant would operate in tandem with the existing Little Chef at Attleborough South, located directly opposite on the southbound side of the A11.
The restaurant signage was later branded blue by Forte in an attempt to attract more formal diners in the evening. Whereas other sites which received the blue branding would have their signage reverted back to red following Granada's acquisition of Little Chef in the mid 1990s, Attleborough North retained its blue signage.
In the late 1990s, and following Granada's acquisition of Little Chef, a Burger King was added to the site.
Following Little Chef's then owners, the People's Restaurant Group, suffering from financial difficulties, the Little Chef at Attleborough North alongside 40 other branches, closed in January 2007. The Little Chef on the southbound side continued to trade until 2008.
Following the closure of the Little Chef, the building remained empty for quite a while until 2015, when the site was purchased and refurbished to become the Route 11 Kitchen.
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